Future perspectives for the tobacco industry fight measures using today’s indicators

Tobacco industry, as one of the “commercial” determinants of health, plays its various tactics to increase the number of tobacco users at the global level. Governments with the support of the tobacco control community should focus on reversing the tobacco endgame. Watching out the industry manipulations with the objective and well-known tools like the Global Tobacco Industry Interference Index (GTIII) and MPOWER might be helpful to be proactively responsive to the threats. In this regard, we aimed to compare selected countries’ tobacco control status using these two basic tools. Twenty-four countries’ data were included in the study. Findings have shown that countries’ assessed values did not show a consistency. A country which fully covers the MPOWER criteria can be open to industry interference based on the GTIII values. Such inconsistency emphasized the need for the development of new indicators in the aim of tobacco endgame.