Quantifying the Evolution: A Bibliometric Exploration of the Intersection between Artificial Intelligence and Marketing

Considering the growing trends in artificial intelligence in the marketing industry around the world, it is imperative that we all comprehend this trend.This paper presents bibliometric analysis of the scholarly literature concerned with artificial intelligence and marketing.Other bibliometric indicators like country wise scientific production, thematic evolution map, top cited document, most frequently used words, year wise publication and most relevant authors have been studied.This work will be beneficial to scholars and researchers in the relevant fields.