Idealized Motherhood on Social Media: Effects of Mothers’ Social Comparison Orientation and Self-Esteem on Motherhood Social Comparisons

Based on recent findings that mothers make social comparisons to idealized portrayals of motherhood on social media, this study was designed to explore how two individual difference variables (social comparison orientation and self-esteem) affect such social comparison processes. A 2 (social comparison orientation: low vs. high) X 2 (self-esteem: low vs. high) X 2 (idealization of motherhood portrayals: non-ideal vs. ideal) mixed factorial design experiment was conducted among 464 new mothers to test how these individual difference variables moderate the effects of social media motherhood portrayals on the outcomes of state social comparison, perceived parenting competence, and life satisfaction.