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March 1, 2024Cognitive ScienceOpen Access

Embodying Similarity and Difference: The Effect of Listing and Contrasting Gestures During U.S. Political Speech

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Authors

IZIcy ZhangUniversity of Wisconsin–MadisonTITina IzadOakland UniversityECErica A. CartmillSanta Fe Institute

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Overview

Experimental study demonstrates gestures amplify perceived contrast and similarity in debate audiences, highlighting nonverbal rhetoric as a tool of persuasion.

Key Points

  • Speakers systematically alter hand location during contrasts and modify movement trajectory when using listing gestures during political speeches.
  • Audiences viewing contrasting gestures perceive contrasted points as more distinct and listed items as more similar, even in muted video presentations.
  • Experimental analysis of presidential debate footage highlights the persuasive potential of bodily movements used alongside spoken rhetorical devices.

Cite This Study

Zhang et al. (2024) studied this question.

synapsesocial.com/papers/68e76353b6db6435876d9967https://doi.org/10.1111/cogs.13428
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