Kazakh public speaking: language norm, speech ethics, speech structure

The article is devoted to the description of the norm of Kazakh public speech, speech ethics and speech structure. The Kazakh term "sharshysөz" is based on the equivalent of "public speaking" in English, and the Russian equivalent is "public speech". Public speaking is a style of speech that allows a person to speak in such a way as to influence the listener, to induce action, to encourage a person to display his identity and knowledge, to instil love and affection for the speaking language; one of the target (functional) styles, such as artistic, journalistic, scientific and business (professional), today in the discourse of Kazakh linguistics is considered to be a word (in the sense of "speech") that generates speech skills called public speaking. The main material of the study are texts of oral discourse in modern Kazakh language, oral speech in official and informal settings, tape-recorded and transcribed versions of scientific speeches in public and social and domestic communication, in scientific mass audiences, and their audio recordings. In particular, in the sound fund of the Institute of Linguistics named after A. Baitursynov. A. Baitursynov, specially organised interviews in front of a video camera, speeches in a scientific audience, scientific-public meetings (conferences, round tables, seminars), speeches at public-social events (memorial dinners, reminiscences, feasts), which were collected since the mid-90s and became the main platform for the research, were recorded on tape. The materials of the National Corpus of the Kazakh language "oral language subcorpus" developed by the A. Baitursynov Institute of Linguistics were also used. The study used methods of listening to public speech in the form of tape recording, transcribing, phonetic, grammatical, orthoepic, syntactic word analysis. Keywords: public speaking, spoken language, literary language, culture of speech, journalistic style, functional styles,