Celebrating and extending the literary roots of media ecology: Spiralling forward and upward in our times

Many in recent years have been seeking solace and illumination due to trying circumstances by various means including reading. McLuhan’s broad pursuits in literature and into other written materials played an important part in the origins of media studies. This article reviews various sources to confirm as well as advocate further celebration and extension of these literary roots. Moreover, it highlights a recent translation of Machado de Assis’s classic Brazilian novel Brás Cubas as a gateway to increased use of world literature and other diverse sources. To advance McLuhan’s and other foundational works, those involved with media ecology should consider incorporating different recently available fiction and non-fiction more extensively. Such a widening of references could help broaden perspectives, foster additional insights, and help in spiralling the field forward and upward in our times.