Antecedents of Purchase Behavior in Commercial Cat Foods

The contribution of this study is to analyze the effects of price, subjective knowledge, and perceived behavioral control on purchase intention.Additionally, this research aims to examine the positive influence of purchase intention on purchase behavior.The benefits of this study are expected to provide additional references for future researchers regarding the topics of price, perceived behavioral control, subjective knowledge, purchase intention, and purchase behavior.Furthermore, this research is expected to be valuable for marketing managers in developing and managing factors that can influence purchase behavior in commercial cat food.