Emergency Risk Communication in Providing of Medical Care to Victims of Emergency Situations

Summary. The purpose of the study is to study domestic and foreign experience in implementing risk communications in providing of medical care to victims of emergency situations (ES). Materials and methods of research. Research materials – domestic and foreign publications on the problem of using risk communications in emergency situations. Research methods – analytical method and generalization method. Research results and their analysis. During the period of liquidation of the consequences of emergencies, especially those that are characterized by scale and wide public resonance, issues of information support of the population and medical personnel become of utmost importance. Emergency risk communication (ERC) is a key public health challenge that Member States of the World Health Organization (WHO) must address. Main principles of risk communication: – people have the right to participate in decisions that affect their lives; – different goals, audiences and communication channels require different risk communication strategies; – it is necessary to listen to the audience and its needs; – honesty and openness are the foundation for building trusting relationships with the population; – inconsistency between various government agencies when providing information to the population leads to a decrease in trust in the authorities on the part of the population; – interaction with the media and the public should be carried out on a planned and ongoing basis; – specialists should speak to the public simply, clearly and, if possible, avoiding professional terms that are incomprehensible to a wide audience.