The impact of social factors on choosing a graphic design major

This study aimed at identifying the social factors influencing choosing graphic design major among female students at Princess Sarvath Community College.The study adopted the descriptive analytical approach, and the study participants consisted of (100) female students majoring in graphic design between the academic years 2021-2023.The questionnaire was distributed electronically, (61) valid questionnaires were retrieved for statistical analysis.The statistical analysis program (SPSS V.26) was used to answer the study's questions and test its hypotheses.The study reached a number of results, the most important of which are: There is a statistically significant effect of social factors, the role of family, personal preferences, abilities, and friends in choosing the graphic design major.While the factor of the academic level of the college was not statistically significant.The study recommended the need to educate families about taking into account their children's preferences and abilities when choosing a major after high school, and the need to increase university colleges' marketing of themselves to help students know the advantages of the major and its job opportunities after graduation.