Recruiting faculty members at the University of the Emirates for the implementation of artificial intelligence applications in the educational process: "A field study within the framework of the Unified Theory of Acceptance and Use of Technology."

The research focused on the factors influencing the behavioral intention of faculty members in the Department of Media and Creative Industries at the College of Humanities and Social Sciences, United Arab Emirates University, to adopt and utilize artificial intelligence applications in education. This study is a descriptive research project that aims to shed light on a particular phenomenon or problem under the direction of the Unified Theory of Acceptance and Use of Technology (UTAUT). To gather data, a descriptive survey employing a questionnaire was administered to a sample of 11 faculty members from the aforementioned department. Among the findings, the most prominent was the dominant influence of social factors, contributing 53% to the intention to use AI tools. The factor of available facilities, which came in second place at 37.1%, was close behind this. In contrast, neither the expected performance nor the expected effort factors exhibited a significant impact on the participants' intention to integrate AI applications into their work.