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Introduction. Effective business management is impossible without establishing an efficient accounting and analytical management system. The effectiveness of modern solutions in the field of financial activity accounting for enterprises is directly related to innovations. After all, those who do not keep pace with modern technologies fall behind in successful business processes. The purpose of the paper is to analyze modern innovative solutions in the field of accounting that are widely implemented in the conditions of rapid digital transformations. Results. The paper examines the features of accounting organization in enterprises under conditions of global information progress. It has been proven that digital transformations today are the landscape for innovations in the field of enterprise activity accounting, including tax planning and financial reporting. From the analysis of scientific literature, it has been established that big data, blockchain technologies, and artificial intelligence prove their functionality and efficiency in accounting business processes. These technologies ensure speed, accuracy, continuity, and security of operational processes. From the systemic analysis of the reviewed scientific literature, there arose concerns that such widespread use of information technologies might displace humans from the labor market, as the volume of information that can be processed by means of blockchain or AI significantly exceeds human physical capabilities. However, in our opinion, such digital transformations will somewhat change the labor market, which will require personnel whose qualifications meet the needs for supporting operational processes based on innovative accounting technologies. Conclusion. The research on the topic of innovations in the field of accounting has provided a clear understanding that the accounting processes of modern business are built on digital technologies. Modern automated technical capabilities are able to optimize, accelerate, and improve the accounting processes at the enterprise. Precisely, modern digital capabilities reliably protect accounting information from unauthorized intrusions into user servers.
NYKYFORAK et al. (Thu,) studied this question.