A Study on the Effects of Sensory, Intellectual, Behavioral, and Affective Experience in the Context of Robotic Coffee Shops

This study aims to verify the impact of brand experience on brand loyalty and the differences in the sub-factors of brand experience according to demographic characteristics among 335 customers who used robotic coffee shops. As a result of the analysis, it was found that among the sub-factors of brand experience, behavioral experience and affective experience had a positive effect on brand loyalty. Differences in brand experience based on demographic characteristics, including gender age, education, marital status, and monthly income, were evaluated. The results showed significant differences in brand experience according to age and monthly income level.