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This is a Quantitative Study study.

Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction

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Customer value significantly improves customer loyalty, indicating its crucial role in purchase decisions.
Analytical findings highlight an online survey of 180 individuals to assess factors influencing loyalty.
Structural Equation Modeling (SEM) was employed to analyze the role of customer satisfaction accurately.
Coffee shop strategies must integrate emotional, functional, and visual aspects to create lasting customer loyalty.

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Quantitative analysis shows customer value enhances loyalty in coffee shop customers, suggesting improvements in service experience are essential.

Mahmudah et al. (2025) studied this question.

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Quantitative analysis shows customer value enhances loyalty in coffee shop customers, suggesting improvements in service experience are essential.