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This is a Quantitative Study study.

The Effect of Experiential Marketing on Perceived Service Value and Implications on Customer Loyalty

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Experiential marketing significantly enhances customer loyalty in the restaurant industry, emphasizing emotional and sensory engagement.
Perceived service value mediates the relationship between experiential marketing and customer loyalty, indicating its essential role.
Analysis employed structural equation modeling with data from 200 valid questionnaires to assess marketing impacts.
Findings highlight the importance of immersive experiences for customer retention in a competitive food and beverage market.

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Quantitative analysis reveals experiential marketing significantly boosts perceived service value and customer loyalty in Bandung hospitality sector.

Tita Setiawati (2025) studied this question.

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Quantitative analysis reveals experiential marketing significantly boosts perceived service value and customer loyalty in Bandung hospitality sector.