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This is a Quantitative method study.

The Effect of Experiential Marketing Dimensions on Loyalty at Opi Indah Hotel Banyuasin, Palembang

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Experiential marketing dimensions significantly enhance customer loyalty in mid-scale hotels.
Findings reveal the 'think' dimension, focusing on service speed and cleanliness, as the most influential factor.
The analysis demonstrated a 95.1% variance in customer loyalty explained by the model used.
Insights from this research can aid in developing effective service strategies within local hospitality contexts.

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Quantitative analysis shows experiential marketing dimensions significantly boost customer loyalty, indicating value for hospitality strategies.

Hariman et al. (2025) studied this question.

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Quantitative analysis shows experiential marketing dimensions significantly boost customer loyalty, indicating value for hospitality strategies.