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This is a Quantitative Study study.

September 30, 2025Jurnal Visi ManajemenOpen Access

The Influence of Perceived Value in the Coffee Shop Industry in Jakarta on Customer Loyalty

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Perceived value significantly influences customer loyalty in coffee shops, with dimensions like quality and emotions playing crucial roles.
The analysis found that customer satisfaction mediates the relationship between perceived value and loyalty in Jakarta's coffee shop industry.
The use of Partial Least Square (PLS) analysis highlights the importance of both emotional and social experiences, alongside functional aspects.
The findings suggest that coffee shop operators should focus on creating meaningful customer experiences to boost loyalty.

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Quantitative analysis reveals perceived value enhances customer loyalty in Jakarta coffee shops, indicating satisfaction's mediating role.

Zacqualine et al. (2025) studied this question.

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Quantitative analysis reveals perceived value enhances customer loyalty in Jakarta coffee shops, indicating satisfaction's mediating role.