Exploration of Tour Dure Business Issues and Proposal for Revitalization Using Semantic Network Analysis

Efforts to improve local residents" overall quality of life and revitalize the local economy are continuing. The Tour Dure business started in 2013 to build a sustainable local tourism ecosystem led by local residents, is a tourism policy project centered on processes and relationships to revitalize region-based tourism. This study was conducted to explore issues related to the Tour Dure business by utilizing the semantic network analysis and to suggest ways to activate it in the future. As a result of the study, first, words such as region, tourism, business, Korea Tourism Organization, selection, support, experience, participation, operation, start-up, and promotion were actively discussed. Second, as a result of centrality analysis, culture, residents, businesses, and communities showed high connectivity and eigenvector centrality. Third, as a result of CONCOR analysis, 7 clusters that can represent the Tour Dure business were derived. To further revitalize the Tour Dure business, it is necessary to highlight the region"s unique identity, and to develop special experiential programs and storytelling to spread them.