Answers are grounded in this paper and cite their sources.
The growth of online commerce has caused a major upheaval in traditional physical retail models, and also presents opportunities for retailers to differentiate themselves through unique in-store experiences. The paper discusses the growth of ecommerce and its impact of the traditional retail business globally. The paper also discusses various technological advancements in the today's world such as interactive displays, smart mirrors, mobile apps, beacon technology, virtual reality, etc. that can give competitive advantage to the retail industry. It is applied research that can be used to solve the real-life business problem. By adopting these technologies, retailers will have the ability to offer more captivating and personalized shopping experiences to customers, potentially resulting in higher sales.
No takes yet. Share an insight, caveat, or question.
Shalini Vermani (2024) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: