Circular Business Models in Sustainable Fashion Brands: Innovation, Practice, and Impact

This paper aims to investigate the innovation, practice, and impact of circular business models (CBMs) in sustainable fashion brands.Through an in-depth analysis of the representative sustainable fashion brand, Patagonia, the role and significance of the CBMs in brand development are explored.The research reveals that innovative CBMs serve as a key driver for sustainable fashion development, providing economic benefits and environmental advantages through their application in product design and resource recycling and utilization.However, practical implementation faces challenges in balancing limited resources, environmental responsibility, and economic interests.In response to these challenges, the paper emphasizes the need for critical thinking to identify feasible solutions.Furthermore, the study highlights that the widespread adoption of CBMs relies on the collective engagement and collaboration of government, consumers, and stakeholders throughout the industry chain.Establishing mutually beneficial partnerships to promote the development of the CBMs will be a crucial guarantee for the sustainable growth of the fashion industry.