Factors That Affect Generation Z's Car Driving Based on User Experience

This study analyzed the factors of user experience affecting Generation Z's car driving by paying attention to their sensitivity and viewpoints about cars.Today, cars are no longer just vehicles for movement anymore, but vehicles that provide valuable user experiences beyond driving.Now that the automotive user experience has become important, it is necessary to study cars associating with Generation Z, which regard values and experiences as important things.Therefore, based on the literature survey, the automotive user experience was grouped into the automobile's internal UI factors, internal environmental factors, external environmental factors and user-related factors.Based on this, in-depth interviews were conducted with eight Generation Zs.As a result of the interviews, the interview data could be grouped into 'the viewpoint that Generation Z has of cars', 'the emotion that Generation Z has of cars' and 'the wish for future cars' through the affinity diagram.If feedback on automotive user experiences is made based on