A Study on the Intention of ChatGPT Usage in the Characteristics of Generative Artificial Intelligence Services

Artificial intelligence (AI) technology is evolving regularly in parallel with the advancement of massive data processing and storage technologies.Artificial intelligence has become commonplace due to the advancement of AI technologies.However, the acceptance of artificial intelligence that has become commonplace may vary from individual to individual.The purpose of this study was to investigate the impact of rapidly changing generative artificial intelligence service characteristics on ChatGPT usage intention.This study also developed a research hypothesis and questioned artificial intelligence through a literature review, collected data by conducting a survey among adults in their 20s or older, and analyzed using the SPSS 22.0 statistical program.As a result of the study, first, it was confirmed that the characteristics of generative artificial intelligence services have a positive (+) effect on perceived usefulness.Second, it was confirmed that the characteristics of generative artificial intelligence services have a positive (+) effect on user satisfaction.Third, it was confirmed that the perceived usefulness would have a positive (+) effect on user satisfaction.Lastly, perceived usefulness and user satisfaction were found to have a positive (+) effect on intent to use.Therefore, this study examines the relationship between the characteristics of generative artificial intelligence services and users' usage intentions, and by clearly understanding them.The presented research establishes the groundwork for future growth in the application domain of generative artificial intelligence technology by deriving more efficient generative artificial intelligence services and use cases.Since this study explored the effect of overall generative artificial intelligence service characteristics on usage intention, it is necessary to explore the differences between groups by subdividing the purpose and area of using generative artificial intelligence ChatGPT in future research.