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Surakarta is one of the historical cities in Java, Indonesia.The Surakarta Kasunanan Palace exists in the Baluwarti area of the city.Baluwarti was inhabited by nobles, courtiers and ordinary people who carried out daily activities as a living heritage.This ancient city has various kinds of tangible and intangible local potential.This research examines the aspects that could to be articulated to promote city branding of Baluwarti.It employs a questionnaire as a method.The questionnaire is distributed to various institutions in Surakarta which are members of the Indonesian Institute of Architects Surakarta.The findings show that the aspects that can be used as branding for the ancient city of Baluwarti are as follows: 1) ancient buildings, 2) cultural events, 3) creative industry, 4) arts and culture, and 5) local culinary delights.These findings help build city branding so that more domestic and foreign tourists visit Baluwarti.The intention is to preserve the cultural heritage of Ancient Java so that it does not become drtelict.
A Wed, study studied this question.