Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
February 27, 2024SLIIT Business ReviewOpen Access

Effect of Social Media Influencers’ Attributes on Customer Purchasing Behavior in Sri Lankan Context (Special References to Facebook and Instagram)

View Full Paper
Ask AI
Bookmark
Share

Authors

GBGayan BandaraNJNisha JayasuriyaMNMalaka Nimnajith

Discussion

Loading...

Member takes

Overview

Key Points

Key points are not available for this paper at this time.

Cite This Study

Bandara et al. (2024) studied this question.

synapsesocial.com/papers/68e77797b6db6435876ec305https://doi.org/10.54389/zmpd4380
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Celebrity Endorsement: A Literature Review1999 · 1,724 citations
  2. 2Professional Online Presence and Learning Networks: Educating for Ethical Use of Social Media2017 · 31 citations
  3. 3The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer1992 · 336 citations