Examining the impact of internal marketing strategies on employee-based brand equity benefits

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Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1. 1Investigating the role of internal brand knowledge in enhancing employee-based brand equity and driving positive employee outcomes2025
2. 2Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector2024 · 20 citations
3. 3Enhancing employer branding through work engagement: a strategic approach using structural equation modeling2026
4. 4The influence of internal brand management and brand citizenship behaviour on customer satisfaction and customer citizenship behaviour: A multi-level analysis2026
5. 5Leveraging internal marketing strategies for enhancing organizational outcomes with employee satisfaction as a mediator2026