The focus of this research is to examine the feasibility of a marketplace platform created by ByteDance called TikTok Shop as a means of online sales transactions in Indonesia, considering that TikTok Shop is a fairly new marketplace platform. This research was conducted using the Normative Juridical method, including literature studies related to Law Number 7 of 2014 concerning Trade. The results show that TikTok Shop has several advantages as a marketplace platform for conducting online sales transactions in Indonesia.
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Siswapranata et al. (2024) studied this question.
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