This study analyzed the impact of service quality risks in cold chain logistics for fresh produce on enterprise quality performance in China.Questionnaire surveys were conducted with 516 employees from agricultural enterprises.SEM analysis showed service risks in transportation and warehousing negatively affect quality performance.Moderation analysis revealed supply chain risk management strategies mitigate this impact.The study provides insights to help agricultural enterprises in China mitigate quality risks and enhance performance through effective cold chain logistics service management.
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Han et al. (2024) studied this question.
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