Estimating the Impacts of Key Determinants on Consumer Apartment Purchase Decisions in Ho Chi Minh City - Vietnam

This study aims to estimate the factors influencing customers' decisions to purchase apartments in Ho Chi Minh City.Employing both qualitative (interview experts and survey customers) and quantitative approaches (Ordinary Least Squares regression via SPSS20), the study concludes that Attitude, Perceived Quality, Financial Capability, and Government Regulations exhibit a statistically significant and favorable impact on the inclination of customers to make apartment purchases within Ho Chi Minh City.In essence, this study furnishes valuable insights into the determinants steering consumers' decisions to invest in apartments within the city.The findings contribute to the existing literature and offer practical implications for the government and real estate developers, ultimately promoting a thriving housing market in the city.