Effects of Negative Body Images on Social Media among Youth in Pakistan

This study investigates the effect of negative body image on social media among youth, utilizing semi-structured interviews with influencers, psychologists, youth, and social media managers. Negative body image is the subjective perception of one's body as flawed or undesirable, often leading to feelings of dissatisfaction and distress. The primary objective is to understand the multifaceted nature of negative body image exacerbated by extensive social media exposure. Key questions revolve around societal and governmental responsibilities, the promotion of natural beauty, and the effectiveness of support systems. Twenty-four semi-structured interviews were conducted with diverse participants. Thematic analysis was employed to extract insights into the complexities of negative body image. The study acknowledges the limitations of sample size and potential theme overlap while recognizing the strength of its diverse participant pool. The findings underscore the adverse mental health effects linked to pervasive social media usage. Women are predominantly affected, but men are increasingly vulnerable. The study emphasizes the necessity for nuanced interventions to address these challenges effectively. The study advocates for comprehensive support systems to promote youth self-acceptance in the digital age. It highlights the importance of societal and governmental roles in fostering a culture that promotes natural beauty and healthy body image perceptions.