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February 21, 2024PAKISTAN LANGUAGES AND HUMANITIES REVIEWOpen Access

Use of Metaphors to Frame Stories in Advertisements for the Promotion of Consumerism

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IJIqra JabeenUniversity of SargodhaFJFauzia JanjuaInternational Islamic University, Islamabad

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Jabeen et al. (2024) studied this question.

synapsesocial.com/papers/68e7845cb6db6435876f753fhttps://doi.org/10.47205/plhr.2024(8-i)34
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Power of Metaphor in the Representation of Mental Images in the Language of Tourism Print Advertising: Lakoff and Johnson’s Model of Conceptual Metaphor2024
  2. 2The Role of Metonymy in Shaping the Advertising Worldview (Based on the Appliance and Electronics Advertisements)2024
  3. 3Conceptual Metaphor Analysis in Advertising Slogans about Coffee Brands2024
  4. 4Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness2024 · 12 citations
  5. 5Strategic maneuvering through multimodal metaphors of appraisal in Chinese pictorial refreshments advertisements2025