Copyright and Intellectual Property in Internet Marketing Amid Crisis

Relevance: In the conditions of constantly increasing competition and rapidly changing digital environments, copyright and intellectual property in internet marketing assume particular significance. This is especially pertinent during periods of crisis when businesses are compelled to resort to new strategies and techniques, including the utilization of innovative marketing approaches to sustain their competitiveness. Objective: This article aims to investigate the impact of crisis situations on the utilization of copyright and intellectual property in internet marketing strategies. The primary goal is to analyze and evaluate the effectiveness of applying these rights in the context of crisis and to develop recommendations for optimizing their utilization under conditions of instability. Methods of Analysis: Both quantitative and qualitative research methods are employed in this study. To analyze the state of the issue, literary sources, scientific articles, as well as statistical data on the use of copyright and intellectual property in internet marketing are utilized. Additionally, empirical research is conducted through surveys and interviews with experts in the fields of marketing and law. Findings: The research findings indicate that during crises, companies are compelled to resort to innovative marketing strategies, including the use of content and resources protected by copyright and intellectual property. However, many companies face difficulties in ensuring compliance with legal norms in this context, which may lead to legal issues in the future. Prospects for Further Research: Based on the obtained results, further research is possible on ways to optimize the use of copyright and intellectual property in internet marketing during crisis situations. Additionally, it is important to study the response of legislative bodies to changes in the marketing sphere and to develop predictive models for anticipating potential legal risks.