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February 20, 2024Technology Analysis and Strategic Management

Virtual reality and tourism destinations marketing: can it transform travel? evaluating the impact of immersive experiences on travel intentions

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Authors

DGDavood GhorbanzadehKNKiran NairTCTeddy Chandra

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Cite This Study

Ghorbanzadeh et al. (2024) studied this question.

synapsesocial.com/papers/68e785c8b6db6435876f8d41https://doi.org/10.1080/09537325.2024.2319606
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Role of Virtual Reality in Tourism Marketing: Virtual Destination Image Formation and Behavioral Intentions2024 · 6 citations
  2. 2Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness2024 · 48 citations
  3. 3The impact of virtual reality tours with “VR” technology on visit intention: A study on undergraduate tourism students2026
  4. 4Virtual reality and perceptions of destination presence2024 · 28 citations
  5. 5Virtual reality and tourist behavior in the Brazilian Amazon: how 360° immersive experiences shape destination visit intentions2026