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February 20, 2024International Journal of Management and AdministrationOpen Access

Augmented Reality Advertisements within the Realm of Phygital Marketing: Case Studies of Advertising Examples

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SBSinem EYİCE BAŞEVGelişim Üniversitesi

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Sinem EYİCE BAŞEV (2024) studied this question.

synapsesocial.com/papers/68e786f9b6db6435876f9802https://doi.org/10.29064/ijma.1436709
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Synapse has enriched one closely related paper. Consider it for comparative context:

  1. 1A Survey of Augmented Reality Technologies, Applications and Limitations2010 · 1,660 citations