Developing Intercultural Competence via Virtual Exchange Programs: The Case of Moroccan University Students

This article presents the results of a study conducted at the School of Law and Economics of Casablanca. The study explores the effect of intercultural interventions in developing the learners’ intercultural competence. Two groups of informants representing two different master programs participated in this study. While the control group (29) attended only a traditional classroom course on Intercultural Awareness in Business, the treatment group (37) took the same class and also participated in a virtual exchange program that counted for 15% of their final grades. The study used the Intercultural Sensitivity Scale (ISS) to investigate the developmental patterns of the learners’ intercultural competence following the two intercultural interventions. The study sought to investigate how virtual exchange programs affected participants' intercultural competence and sensitivity in comparison to those who had a traditional classroom experience. The results exhibited significantly elevated levels of intercultural sensitivity in the treatment group compared to the control group, indicating that the treatment group exhibited markedly significant levels. The findings provide support for the recommendation to implement virtual exchange programs as a practical method to improve employability skills and global awareness among university students. Consequently, these findings substantiate the recommendation to incorporate virtual exchange programs as an efficacious approach for enhancing employability skills and fostering global awareness within formal academic settings, particularly among university students.