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Strategies Used for Recruiting and Retaining Freshman Computer Science & Engineering Students Abstract At many institutions of higher education, 50 percent or more of the freshman computer science & engineering students drop out of the programs due to a variety of reasons. Many computer science & engineering programs are trying to identify these reasons and find a solution to remedy it. A common goal among most of the educators in freshman engineering programs is to come up with strategies designed to improve the success of first-year engineering students. Since fewer students are entering computer science & engineering programs, it is essential that greater effort and attention be given to retaining students who have decided to pursue a computer science & engineering education. It has long been recognized that retention of computer science & engineering students is a major problem at many institutions of higher education. Retention issues have a big impact on the colleges and universities in a variety of areas such as academic affairs, student services, and even recruitment of new engineering students. Nowadays, graduation rates are published and lower rates reflect poorly on an institution of higher education. Because of these reasons and more, colleges and universities have turned their attentions to finding new ways to retain the students that do enroll in their computer science & engineering programs. This paper will study different approaches that are used by different colleges and universities for recruiting and retaining freshman computer science & engineering students. This paper will also address the techniques that are used by the authors’ university to improve recruitment and retention of their computer science & engineering students.