Role of Product Quality, Service Quality, and Price on Business Purchase Decisions for Mayang Collection Products in Pasuruan

The clothing sales business is currently growing as evidenced by the increasing shops, outlets, distros that sell various types of clothing. This study aims to determine the effect of product quality, service quality, and price on purchasing decisions for Mayang Collection in Pasuruan. This research approach is included in the type of quantitative research. in this study the independent variables are Product Quality (X1), Service quality (X2), Price (X3), and the dependent variable is the purchase decision (Y). The population used in this study were Mayang Collection Pasuruan customers, the sampling technique used accidental sampling, therefore the researcher determined the sample size of 110 respondents. Data collection using a questionnaire. Data analysis using multiple linear regression analysis and hypothesis testing. Based on the results of hypothesis testing, it proves that partially product quality, service quality, and price have an effect on purchasing decisions for Mayang Collection product businesses in Pasuruan.