Design of an Educational Campaign Based on the Theory of Planned Behavior to Encourage People to Donate Organs: A Study Protocol

In all countries, organ donation shortage is a concern and there is a huge difference between the number of organs available for transplant and the numbers of potential recipients on waiting lists. The authors of this protocol, intend to design an educational intervention based on the theory of planned behavior (TPB) to encourage people over 18 years old to become an organ donor. This is the protocol of a campaign that will be carried out in three phases in Sirjan city, located in southern Iran. Initially an educational campaign will be designed, then it will be implemented, and eventually the educational campaign will be evaluated. In order to evaluate the effect of the campaign, a researcher-made questionnaire will be designed based on the theory of planned behavior and after a detailed literature review and inquiring the opinion of experts. The findings of this study will provide valuable evidences regarding the efficacy of the educational campaign on the intension of people to donate organs.