Research on the evaluation of signpost design schemes using physiological measurement methods

We examined young individuals' physiological responses and subjective evaluations toward different signpost design schemes across various conditions. The experimental methodology consisted of physiological measurements and subjective assessments to quantify the young participants' physiological indicators and preference levels toward various signpost design schemes. The experimental results showed significant variations in eye movement indicators and preference levels among the participants across different experimental conditions. In contrast, no variations were observed in electrodermal activity (EDA) and electrocardiogram (ECG) indicators. Notably, eye movement indicators demonstrated increased sensitivity to signpost design in the visual evaluation mode, influenced by the shape and lighting environment. However, preference levels were affected by color and pattern. These research findings offer valuable insights for signpost design and the evaluation of outdoor products.