This autoethnographic essay portrays how a profound change of thinking and lifestyle can be triggered by mass media coverage and how a lifestyle can be sustainably changed although it goes against deeply rooted values and at first glance seems to be highly inconvenient. Considering different meanings of care, I reflect upon growing up with animal agriculture, how information deficit can be a barrier to behavioral change, and the ways a vegan diet matters to climate change.
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Silje Kristiansen (2024) studied this question.
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