This research investigates the impact of ChatGPT on tourists' trust and travel planning intention, with a focus on international perspectives and the current situation in Vietnam. The study comprises three main sections: Introduction, where the significance of ChatGPT in tourism is highlighted; Literature Review, encompassing an exploration of ChatGPT, its application in tourism, and the influence of trust and intention in utilizing ChatGPT for travel planning; and Current Situation, providing insights into the existing scenario. By examining factors affecting trust and intention in ChatGPT-based travel planning, this research contributes valuable insights for the tourism industry. The study concludes with a synthesis of findings and potential implications for future research and industry practices.
No takes yet. Share an insight, caveat, or question.
Vu et al. (2024) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: