Study on the site selection of cold chain logistics base in Jinan

The reasonable layout of cold chain logistics base facilities in Jinan is an important path to promote the healthy development of cold chain logistics. The location selection of the cold chain logistics base must be closely related to the economic development of the surrounding area and the industrial planning of the city, and cannot be separated from the surrounding industrial economic environment. At the same time, the cold chain logistics base is close to the consumer market, which can reduce the transportation cost, expand the radiation radius of the base and increase the purchasing power of consumers. This paper first explains the cold chain logistics base in Jinan City, and then analyzes the site selection of the base based on Analytic Hierarchy Process and Fuzzy Comprehensive Evaluation Method.