Qualitative analysis shows the effectiveness of social media in enhancing MSME competitiveness, suggesting a shift to digital tools.
Key Points
Social media serves as an optimal promotional tool, enhancing the visibility of MSME products.
Key findings indicate that platforms like TikTok and Instagram can improve customer reach significantly.
The analysis utilized qualitative methods to assess the impact of social media on MSME marketing strategies and consumer engagement needs. The study highlights the critical role of digital platforms in transforming traditional marketing approaches.