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February 13, 2024International Journal of Sports Marketing and Sponsorship

Fan conflict or complement? Exploring the intersection of sports betting and team loyalty

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Authors

BDBrendan DwyerSSStephen L. ShapiroJDJoris Drayer

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Cite This Study

Dwyer et al. (2024) studied this question.

synapsesocial.com/papers/68e79572b6db64358770619ahttps://doi.org/10.1108/ijsms-07-2023-0138
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  5. 5Identifying online sports betting motivations associated with betting intention2024 · 4 citations