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February 10, 2024Psychology and MarketingOpen Access

Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines

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MSMarko SarstedtSASusanne AdlerLRLea Rau

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Sarstedt et al. (2024) studied this question.

synapsesocial.com/papers/68e79abcb6db64358770a977https://doi.org/10.1002/mar.21982
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