Design for Material: Promoting The Novelty of Furniture Design Industry using Egyptian Traditional Handicrafts

Design for material is considered nowadays a way of thinking in design and in furniture industry. Egypt is enrished with traditional Materials and Local handicrafts located in different clusters, which express the hidden applied arts in furniture industry and in interior designs. In this study, the researcher signifies the role of Handicrafts furniture industry using traditional materials in Egypt and the ways of promoting the manmade furniture designs to compete in the global market. Using the Tangible and the Intangible aspects of furniture design, the designer can acquire knoweledge and ways of understanding to upgrade the design process and the furniture Industry in Egypt. The research analyses different Handicrafts Egyptian clusters such as using Fire Wood Handicrafts (Hatab Al Henna) and the ways of applying this material in Handicrafts Furniture Designs in Egypt. The researcher also analyses the the target markets and the way customers may purchase handcrafts furniture designs to promote the small and micro enterrprises in the Egyptian furniture Market.