Modest shifts from car use to active travel can result in substantial health, emissions, and economic improvements that result in cleaner, greener, and healthier cities. To achieve modal shift towards active travel, the transport field has long considered how psychosocial factors outlined by theories such as the theory of planned behaviour underpin travel mode choice. Recent work has proposed a cyclical process where travel satisfaction – affective and cognitive evaluations of travel - affect attitudes and intentions to use a mode, which in turn determines mode choice. This paper extends this work to explore the effect of within-trip subjective experiences – emotional and cognitive responses to events, incidents, and situations encountered during a trip – on travel satisfaction and travel attitudes. Specifically, the appraisal of stimuli experienced during a trip produces affective and cognitive experiences that shape trip satisfaction, a component of travel satisfaction, which then affect attitudes and intentions to use a specific mode. Furthermore, within-trip subjective experiences to stimuli may evoke beliefs that directly form mode-related attitudes. The consideration of within-trip experiences highlights the individuality of peoples’ responses to stimuli. Understanding and addressing this individuality and the unique needs of all potential user groups may assist in achieving mass modal shift towards cycling and active travel.
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Lim et al. (2024) studied this question.
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