Digitalisation and the need for a “humanistic turn” in media management

Newspaper organisations have seen their models overturned, largely due to the digitisation of formats. While the existing literature on media management has identified the economic and strategic consequences of this creeping digitalisation, there is a need for more in-depth analysis. How can digitalisation provide an opportunity for traditional news media organisations to regain their lost social legitimacy by enhancing the human development of societies? In this exploratory article, we study the recent "humanistic turn" in business ethics to draw theoretical insights for the newspaper sector. We then present a concrete example of an original digital project illustrating this possible shift, allowing us to discuss some of its theoretical and managerial implications.