Communications as a Tool for Managing Corporate Culture

The article analyzes communications as a mechanism for the formation and development of corporate culture, and examinesthe current practice of their application. Corporate culture is considered as an object of management, which is deliberatelyinfluenced by the company's management in order to improve the efficiency of its activities. The author examines the impact ofcommunication levers of corporate culture formation on both the internal and external environment of the organization. Amongthe functions of communications as a tool for corporate culture management, the following can be noted: broadcasting theorganization's values and mission; strengthening the coherence of activities; creating feedback; crisis and conflict management.