What question did this study set out to answer?

The research aims to identify methods to improve corporate culture for sustainable organizational success.

Measures to optimize the corporate culture of the organization

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This article explores active personnel management to enhance corporate culture, suggesting implications for organizational leadership.

The research aims to identify methods to improve corporate culture for sustainable organizational success.
Analysis of corporate culture transformation strategies
Identification of tools for personnel management
Evaluation of key performance indicators for motivation
Implementation of active personnel management significantly enhances corporate culture effectiveness
Adoption of a KPI motivation system leads to measurable increases in employee engagement
Regular monitoring of corporate culture improvements reveals substantial advancements in organizational leadership

Musaeva et al. (2025) studied this question.

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