The Role of Emoji in Politeness Strategies in the Comments of Influencer TikTok

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Emojis enhance both positive and negative politeness strategies in TikTok comments, fostering social harmony.
About 70% of the emojis used supported positive politeness through empathy and humor, highlighting their communicative power.
A qualitative descriptive approach analyzed 20 comments, illustrating how emojis soften direct statements and enable indirectness.
The findings underline the importance of emojis in enriching emotional expression and building community within digital interactions.

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Qualitative analysis of emojis as politeness strategies on TikTok, suggesting key insights into digital communication dynamics.

Rizkya et al. (2025) studied this question.

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