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Qualitative analysis reveals opportunities for retail investors in ESG mutual funds, suggesting growth amidst challenges.
This study explores the growth potential of ESG-based mutual funds in Indonesia, and highlights its implications for retail investors. Objective : Analyzing the strategies and prospects for the emergence of ESG mutual funds in Indonesia with a focus on retail investors. Methods : The study was conducted using a qualitative approach through literature analysis, regulatory studies, and the PESTEL and SWOT frameworks. Research results : The analysis found a paradox between the OJK's regulatory support and the government's deregulation environment. Opportunities arise from a young, digitally savvy demographic, fintech as a distribution channel, and synergies with Islamic finance. The main obstacles are low literacy, the risk of greenwashing, and policy inconsistencies.
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Etwanto et al. (2025) studied this question.
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